Case study · IndianBites
Shipped 142 AI ads in 11 weeks for IndianBites
We shipped 142 AI-generated ads in 11 weeks for IndianBites, lifting ROAS on winning cohorts 2.4× and running 12× more paid social tests a week.
ROAS on winning cohorts
Paid social CTR
AI ads shipped in 11 weeks
Weekly test volume
The brief
IndianBites had a fast-growing DTC food brand, a limited production budget, and a Meta account starving for fresh creative. Traditional food photography couldn't keep up with the weekly testing cadence their performance team wanted.
The approach
We built a brand-locked style system, lighting, plateware, garnish language, shot framing, tuned against their existing hero imagery. From there: a weekly 12-variant batch of food hero shots, recipe-in-action sequences, and UGC-style creator frames, all on-brand on the first pass.
The creative
142 assets shipped across 11 weeks. 18 hero concepts, each tested in 6–10 variant cuts. Winners scaled into full campaigns; losers were killed within 72 hours.
The result
Winning variant cohorts lifted ROAS 2.4×. Paid social CTR climbed 58% against the prior creative baseline. Weekly test volume went 12× and production stopped being the bottleneck.
Creative samples
· 6 of 142 shipped
Our win rate in paid social is higher than ever, our CTR is up, and we're testing 12× faster than we did last year.