Case study · DTC Commerce Brand
300+ AI product creatives a quarter for a DTC brand
Stood up an AI product photography and video pipeline feeding PDPs, paid social and lifecycle email. 312 creatives in 90 days, CTR up 41%, ROAS up 2.1×, winners recycled into email and onsite inside 72 hours.
Blended ROAS
Paid social CTR
Creatives in 90 days
Winner to cross-channel
The brief
A DTC commerce brand was scaling SKUs faster than their content team could keep up. PDPs were launching with stock-only hero images, paid social was recycling the same three creatives, and lifecycle email had nothing fresh to pull from. The bottleneck was not strategy, it was production throughput.
The approach
We built a product photography and video pipeline keyed to their brand system: hero stills in every required ratio, lifestyle scenes for paid social, 9:16 motion for Reels and TikTok, and editorial frames for email. Every asset routed through a brand-lock review before shipping into their DAM.
The creative
312 assets across 90 days. Hero PDP stills, comparison shots, lifestyle vignettes, motion loops and sub-8-second hook videos. Winners were identified weekly from paid social and recycled into email and onsite banners within 72 hours.
The result
Blended ROAS lifted 2.1×. Paid social CTR up 41% against the prior creative baseline. Winning creatives were live across email and onsite inside 72 hours. The content library stopped being a constraint and became a compounding asset.
Creative samples
· 6 of 142 shipped
We went from recycling three hero shots to shipping a fresh creative every day. Our CTR and ROAS tell the story faster than our CFO's spreadsheet does.